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The Bild Lilli doll was a German fashion doll launched on August 12, 1955, and produced until 1964. Its design was based on the comic-strip character Lilli, created by Reinhard Beuthien for the German tabloid newspaper Bild. The doll was made of polystyrene, came in two sizes, and had an available wardrobe of 1950s fashion. The Lilli doll was copied, and altered to some degree, for Mattel upon the direction of that company's co-founder, Ruth Handler. Mattel acquired the rights to Bild Lilli in 1964, and production of the German doll ceased, in favor of Mattel's new vinyl doll, which they called Barbie.